The next time Jerry Jones asks himself what has happened to his Cowboys, he needs to take a long hard look at himself in the mirror.
The Cowboys (3-5) ended up losing in OT Sunday (33-30) to the Arizona Cardinals (3-5) despite being up early in the 4th quarter, 24-10 (with 13:26 remaining) before the Cowboys defense collapsed like dominoes, surrendering 23 pts in the final quarter.
It’s high time for this doomed owner to pass the baton to someone else.
The last time the Cowboys were in the Super Bowl was on January 28, 1996 (Super Bowl XXX), over 30 years ago, with Barry Switzer as head coach (essentially, Jimmy Johnson’s team).
Jerry Jones has hired eight Dallas Cowboys head coaches since Jimmy Johnson departed in 1994, including current coach Brian Schottenheimer.
Obviously, searching for the right head coach hasn’t proven to be a winning formula for the Cowboys over the last 32 years.
In addition to being the team’s owner and president, Jones has anointed himself general manager since buying the Cowboys in 1989, 37 years ago.
Jones turned 84 last month (October 13).
Am I the only one who thinks it might be time for someone else to assume the awesome responsibility of procuring player talent for this celebrated if struggling franchise?
Over the last ten years leading up to this year, the Dallas Cowboys went 2–5 in playoff games and never advanced beyond the NFC divisional round.
The Dallas Cowboys have only won the NFC East four times in the last 10 seasons (2016–2025); with a winning percentage of 58.5%.
With Troy Aikman’s contract with ESPN looking gloomier by the day, I think the time is ripe for the Cowboys former QB and Hall of Famer to align himself with a bloc of billionaires and buy the Cowboys from Jones; or, at the very least–come in as a GM with full, unimpeded authority to make personnel changes to the team.
–Bill Lucey
November 1, 2026
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